The backbone of Slidebean’s growth has diligently and accurately tracking our customer acquisition costs. It’s really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we’ll go over the tactics we’ve used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like YouTube.
0:00 – Intro
1:25 – Tracking CAC: Digital channels
2:07 – Tracking CAC: Google Analytics – Goals
4:21 – Tracking CAC: Google Optimize
5:37 – Tracking CAC: Ask your users
6:20 – Tracking CAC: Google Campaign URL Builder
6:51 – CAC formula and examples