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Goop: the insane business between Gwyneth Paltrow’s legs

#startups #slidebean #goop

Imagine getting a vagina-scented candle as a present. And, it’s $75.
What to make of this? Is it weird, funny, outlandish?
Or is it empowering because it’s destigmatizing the female body? Debatable, but what is clear is it’s sold by Goop.
Goop is the “modern lifestyle brand” that has brought us such wonderful revolutionary products as the Psychic Vampire Repellent Spray ($27), Glacce Rose Quartz Bottle ($80), Goop Jade Vaginal Egg ($66).

0:00 Goop – Intro
1:31 Goop – The beginnings
3:02 Goop – The Pivot
4:35 Goop – Controversy and Backlash
7:00 Goop – Resilience

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Source: YouTube
Category: Startup Stories
Tags: Business ModelCompany Stories

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