At Hustle Con Arram Sabeti explained how to make decisions when you have too many choices and how he founded ZeroCater without a technical co-founder.
Arram is the founder and CEO of ZeroCater. A true hustler, Arram took a low-level job at Justin.tv to gain experience. He created a spreadsheet to streamline the lunch-ordering process, quit his job, and started pitching with zero lines of code.
ZeroCater graduated from YC in 2011, raised $1.5m (their only funding), and bootstrapped their way to profitability and 100 employees.
Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.