Americans collectively have more than five billion items sitting at home that they no longer use, according to a 2019 survey by online marketplace Mercari. One-click shopping and the globalization of overseas manufacturing has made it easier than ever for consumers to acquire goods. According to the Self Storage Association, an industry trade group, more than 10% of households in the U.S. rented a self-storage unit in 2020, 18% more than in 2005. The self-storage industry has continued to outperform during the pandemic, with several companies reporting strong occupancy and healthy demand, according to the research site Yardi Matrix. But with headwinds threatening the economy will self-storage companies like Public Storage and Extra Space Storage be able to maintain their momentum? And what will new disruptors like Neighbor and Clutter mean for the future of the industry?
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