Fab.com was a flash sales site that offered items curated by the unique taste of Bradford Shellhammer, Goldberg’s partner. And, for a moment, it was successful, reaching a $1 BN valuation.
But, it ended up selling for no more than $30MM. How did this happen? This is Startup Forensics: Fab.com
0:00 Fab.com – Intro
1:18 Fab.com – The origins
2:18 Fab.com – The secret behind flash sales
4:09 Fab.com – Spending too much, too fast
5:27 Fab.com – No one to say stop
6:41 Fab.com – Lessons from the past