Meditation Billions: how Calm became a $2B startup

#startups #Slidebean #Calm

In these crazy times, mental wellbeing has become a multi-million-dollar market. And one app revolutionized how we meditate.

Calm went from almost having no cash to a billion-dollar valuation in less than five years. But, how did it do it? How did it get millions to pay a premium to wind down? We’ll tell you all about Calm in this episode of Forensics.

0:00 Calm – Intro
2:50 Calm – The beginnings
4:32 Calm – Calm turns profitable
6:07 Calm – A perfect world for Calm
8:01 Calm – Everybody wants your peace