Go-to-Market Strategy is a super important item investors really want to understand, yet most startups don’t really know what the term means. They struggle to describe their go-to-market strategy in a clear and focused manner. Usually, when startups are asked about their go-to-market strategy they’d answer something like: “we’re doing direct sales” or “we’ll do online sales.” That’s not a go-to-market strategy. Those are sales tactics.
Let’s dive in so you know how to tackle this and blow investors away.
#startups #Slidebean #pitchdeck
0:00 – Intro
0:37 – Go to market strategy: Basics
1:32 – Go to market strategy: Startups need to focus
4:11 – Go to market strategy: The initial customer segment litmus test