When pitching B2B revenue, or more specifically B2B SaaS revenue, it’s critically important to present your numbers in a way VCs clearly understand. Why? Pitching revenue to VCs can sometimes complicate the assessment if it’s not presented in a proper format. We see this often with early-stage B2B SaaS startup pitches as well as the B2B SaaS investor deck. When pitching revenue, or pitching traction revenue is tied to, founders need to keep startup revenue quality in this context in mind. How to present B2B SaaS revenue often first requires an adequate understanding of how enterprise software investors grade and rate different revenue types. If you’re pitching revenue to investors, or traction and revenue to VCs, you’ll need to know the revenue metrics for B2B startups that matter. In this Dose, associate Elliot Levy shares lessons learned after hearing the B2B SaaS startup pitch hundreds of times to leave founders with simple tricks that overcome common mistakes. We’ll cover B2B revenue and traction for investors, revenue metrics for VCs, and ways to slice and dice your enterprise SaaS revenue. Learn how to present a more clear picture of your B2B SaaS revenue to investors in this 10-minute Dreamit Dose!
0:00 – Intro
0:43 – What is ARR?
1:37 – #1 – Segmenting Recurring From One-Off Revenue
2:35 – #2 – Segmenting Pilots and Poc Revenue
3:18 – #3 – Spread Out the TCV
4:31 – #4 – Split Revenue Sources
6:05 – #5 – Define Your Contracts
7:06 – Takeaways
8:47 – Outro